I definitely think the sales cycle sets us apart. When you walk in, you're going to get to speak to an actual person. We talked about getting their undivided attention. You're also going to get that education piece. We're going to go through what's called Mattress University. We're going to explain all of the inner workings of the mattress, the foams, the fibers, the springs. You're going lay on the mattresses. We're going to explain what's inside the mattresses. Another thing I think that makes us so great is that we have something for everyone. So we have twin, twin XL, full, king, queen, California king. We have every size & we have every price point from your most affordable mattresses up to your most high end luxury mattresses. So it doesn't matter what you're looking for when you walk in. We're going to treat every customer with the same respect.